Hey Mobile Pro!
It’s a pleasure to have you here.
And it’s also a pleasure to drop my thoughts and knowledge on Customer Personas.
Now, if we talked 1 on 1, I would be super interested in what YOU already know about them.
Why? For 2 things:
- You might have experienced something we haven’t yet – and that would be awesome
- I’m curious if you also have your ANTI persona described accurately
Well, don’t worry.
I promise I will, but here’s the thing:
Something just pisses me off.
I speak a lot with App Founders who have past experiences working with mobile marketers.
Guess You’re one of them, right?
Well, almost every one of them tells me the same when I ask them about who their business’s ANTI persona is…
They usually answer:
„I don’t know what an anti persona is. Why is it even important? I know my customers well, so I know how to target my audiences. That’s enough, right?”
Knowing who your good customers (aka. your PRO Personas) are a crucial point of course.
But that’s just one half of the cake.
You still need the other half. And who’d want to skip the icing too, right?
(in fact, why would anybody want to skip icing?? Sorry, cakes are my thing)
The other half – they are your ANTI Personas. The ones you don’t want to pull in.
Actually, these are the users you want to AVOID at all costs. The ones who slowly ruin your brand image and generate you close to zero profits.
Hell, these users can be deceiving.
They come very easily flooding in – and for a really cheap price too.
Rookies usually adore them first.
Because CPI (Cost Per Install) numbers look great on the measurement tabs.
Unfortunately or not, I’m talking from experience now. I was a rookie too – and I have no reason to deny I’ve made serious mistakes too.
The difference is that I’ve made them on my dollars, haha. (at that time it wasn’t so “haha”)
„I don’t get it. Yeah, these users might not actually generate me revenue… but they still increase my user base, right? And you said they are cheap. Where’s the problem here?”
No problem here YET, my friend.
The REAL problem’s gonna hit you in the long run – and it’s about to destroy your App like a wrecking ball would destroy a glass wall.
Shiny shards of glass covering the ground.
These users generate each other organically, constantly growing and creating crappy content.
Your user base will slowly turn into a wasteland – just like your social feeds.
Strange comments under your Facebook posts. Your App tagged on nonsense and whacky Instagram photos.
The deadly blow comes when their user base grows so big your brands/App’s image gets identified by them.
This is the point where even your faithfully remained quality users gonna leave your App because it feels embarrassing to them to use it anymore.
Huh. This is what I call darkness.
Fear not. We won’t let this happen to you and your App.
In fact, we’re giving you this FREE TOOL that is 100 % sure to keep you safe from these problems.
All you have to do is this:
Go through EVERY point. Do not skip any of it. Put in the work. Seriously, people hate to do the extra work – that’s why YOU should do it. You’ll leave your competitor behind like a skyrocket leaves the station. Period.
What’s on the table?
We gathered every crucial point you must know about them. And you must know these data very well.
Because data guarantee that you’ll easily push their buttons later on (and hard too).
Let’s see what’s in the packet:
- 7 + 6 points to fill out in Demographics. We call the first 7 “Basic Identifiers”, and “Monetary Status” the next 6.
- 7 + 2 BUY -DECIDER points in Psychographics you must know to tap on those pain points – or say goodbye to your profits
Don’t forget to record the info of your Anti Persona too.
As I mentioned above, this is super important.
In fact, why not do it right now?
It’s safe to say this will be one of the most, if not the MOST REWARDING marketing research activity you’ll EVER do.
Having those data guarantees constant growth, transparent results, and sustainability regarding the future.
Growth & Transparency & Sustainability
These three look awesome together, don’t they?
Download Your free CUSTOMER PERSONA SPREADSHEET,
and start the engine of that skyrocket right ahead!