Do you know how to take an unfair advantage over your competitors?
Well, actually reading these blogs already puts you way ahead of the average mobile marketers.
But now we’ll show you that one tool that’ll have great effects on your retention & profit numbers.
For those of haven’t heard about CleverTap before, let’s once again go through what it does – and why is it SOO good for your App.
“Yea. I know what these are, I’ve seen a lot of them. But what does CAMPAIGN mean here?”
Your users go through different journeys until they get to the point of actually buying your product. CleverTap let’s you build these funnels inside your App.
That basically means you can monitor their behaviours at each stage – and send them the right notifications automagically.
So summarized, CleverTap helps You in following your users through their whole experience from the moment they download your app till deletion (or even after).
Well, it’s a great tool, but be careful. If not utilized, it’ll just drain your money with no profits in return:
I was sitting at a meeting the other day and I asked the client: “Do you still have CleverTap?”
They’re like: “You bet!” – I was quite surprised as I knew they haven’t used it in a while for virtually anything.
So I asked them: “Why did you keep it?”
The answer got me like: “WHAT.”
They kept is because it has nice segmentations features. And they like to see their segments growing or whatnot.
They use it for basically nothing.
That’s like throwing money out the window, right?
And there are soo many other app companies out there doing THE SAME.
I know because I heard some of them telling me about how awful and useless CleverTap is:
“George, we spent thousands of dollars on CleverTap but only a fraction of it got back in profit. Think we’ll just cancel our subscription.”
Here’s my answer to all of you who tried & failed or just about to dive in:
do your research before spending a dime on CleverTap.
Before your minds start racing… do NOT research CleverTap’s competitors. I mean it’s pointless. They’re a fine company and a great choice in their field.
I’m talking about the research of your app, your customers, your target market.
More specifically: create your App’s Customer Journey (if you haven’t done yet).
“Why the hell do I need that for CleverTap?” – you might be thinking.
To have a clear vision of course.
A clear vision of how your users feel, what they think, and how they would react at certain stages using your app.
“How do I do such a detailed journey? I don’t even know where to start…”
We’ve made you a spreadsheet that covers the stages of your users’ journey, packed with questions you only have to answer.
Filling this guarantees you’ll be able to utilize CleverTap to its maximum potential.
Oh, and it’s FREE:
The life cycle it covers is one app’s Customer Journey or User Journey.
Whatever you call it’s the same thing.
While waiting to get our awesome spreadsheet to your inbox (I promise it won’t take more than a few mins)…
Here are 5 important traps you should look after when filling out the Customer Journey Spreadsheet:
In the right hands, with the right strategy, CleverTap is an extraordinary tool for mobile marketers who pursue growth.
And so do you, right?