Blix first approached Scale Fanatics to help them scale.
They were already over 1 million MAU at the time and had ambitious growth targets for the future. In order to achieve targets, they wanted to further maximize the growth of new users while keeping the target CPI.
The mission was to dive deep into user behavior & raw data to identify key in-app actions that help us craft creative concepts that drive attention.
The project started off with a thorough background research and audit. We discovered 2 key areas to improve in order to achieve maintained long-term success: User Acquisition & ASO.
We started testing rapidly in order to find new working angles & creative combinations.
Then we also looked into App Store conversions to identify bottlenecks that could be improved.
We’re still ongoingly working with Blix to scale their UA efforts even further, and simply love our short bi-weekly check-in calls about the great results and updates.